If you’ve completed Part 1, congratulations, you’re on your way to being found on the internet. Now let’s talk about some pointers to improve the visibility of your website.
We’ll start by assuming you have a website for your agency already. If you don’t, head on over to godaddy.com or any number of domain sellers and get yourself started. Its pretty easy to set-up and you should be able to do it with minimal technical knowledge, but if you want, you can always hire someone to do it for you.
Here’s some basic pointers for your home health or hospice agency’s page.
Put your business address and phone number on every page.
The best way to do this is to include it in the “footer” section of your website. This is the bottom section and displays on every page.
Try to make your “H1” headings keyword rich.
This would mean that if you provide hospice services, try to include “hospice” in your H1 headings. Now, don’t go crazy with this because google can tell if you are trying to be “spammy”. So make sure it makes sense.
Broken links are bad for you.
Every site has a few links that lead to nothing, but you want to do your best to make sure that everything that is clickable on your site goes to a page. A lot of times with out of the box websites people don’t pay attention to all of the links. So, make sure you go through and change all the links to point to something!
Write your site in English!
What this means is that don’t try to write for keyword optimization, let the language flow naturally. Google will pick up on this and give you a better search result than someone who is clearly just trying to trick google. So write our descriptions in natural language and don’t try to force your keywords in there.
Use keyword in your page titles.
This is a good place to put in key words. So for a home health agency, it might be a good idea, for example, to have your services page titled “Home Health Services” or “Services | Home Health” or “Home Health | Services”. Something along those lines, you get the idea.
Good content can drive your search results. People aren’t lying when they say content is king. Beyond all the technical stuff, your priority should be creating great content. Something that viewers will want to read. If you do this, the search engines are pretty smart and you will get greater visibility than someone who just focuses on the technical aspects of search engine optimization. It is the same as within your agency, quality, not quantity.